Maybe the biggest project I’ve done so far.
Born by mistake, and was a crazy success.
In 2020, the Israel Defense Forces released an attendance reporting application among the soldiers.
From now on, soldiers will be required to report where they are as part of an “efficiency process”. But the streamlining process in the army is not necessarily healthy, and the IDF’s application – Report 1, made it difficult for soldiers.
If you are in your military unit on a normal day and accidentally forgot to report, sanctions can be taken against you: loss of a vacation day, military detention, etc.
And what if I’m already on vacation or sick? Still, you have to get up at 8 AM and register that you are on vacation or sick.
These were the days of the COVID-19 pandemic, and I went into isolation. The days and nights turned and I found myself going to bed late at night, setting an alarm clock for 8 AM to report that I was in isolation. A thought to optimize the process gave birth to the automatic report 1 application for the iPhone and from there the rest is history. Without advertising, the application gained tens of thousands of users, and a huge share of the army used the application, which reached 3rd place in the Israeli app store.
Over 70,000 downloads, 40,000 active users, successful recruitment at Headstart, Automatic Report One, perhaps the most precious project to my heart ever